SAJI MAGAZINE - Courtesy of The General Firm

What’s saji? Once upon a time there was a very fashionable and pretty girl. She was so busy shopping for new clothes, polishing her nails and dancing at night clubs that she had no time to even think of eating. Above all, her busy parents were always away from home, and dinner was a boring time when she ate on her own. If she got hungry, there were always tempting sweets or frozen dinners from the convenience store.

Then one day, to her surprise, she fell sick. “It’s because of the things you eat,” her doctor said to her. “What you eat today is what you will be 10 years from now, my dear girl.” “What am I going to do?”

The girl felt hopelessly lost. That was when she met saji. “Don’t worry, my dear.” With a wave of saji’s magic wand, recipes appeared in front of her. Cutting, mixing or baking, she simply followed the recipe. “Oh my, it’s a piece of cake!” She started to have fun cooking on her own. “Voila!” She wore a big smile, satisfied with the prettily garnished dish she had just prepared. Inviting her friends to her home and sharing the dishes she prepared, she was ever so happy. “You see? Cooking is something magical. No-fuss, no-rules! Just cook as if you were playing and have fun eating with a spoon in your hand. Isn’t it wonderful?” “OK. Let’s have some more fun!” After that the girl fell in love with food as much as she had been in love with dresses or doing her nails. (text by chico)